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  • Professional staging consultation to get your home in “showcase” showing condition.

  • Install Supra lockbox.

  • Necessary repairs and touch-ups to the property.

  • Marketing Photos and HD-Video taken of the property and emailed to Seller for approval.

  • Marketing Description written and submitted to Seller for approval.

  • Custom Color Flyers ordered and delivered.

  • Copies of all listing documents made and e-mailed to Seller.

  • Your property pre-marketed and promoted through Blanca Portillo’s personal real estate networks.

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  • Place home on the MLS (Multiple Listing Service).

  • 25-plus photos of your home posted on the MLS and syndicated to over 12,000 real estate websites.

  • Narrated HD Video Tour posted and syndicated through YouTube.com and other sites.

  • Brokers Open House scheduled and published for all area real estate agents

  • For Sale yard sign installed.

  • Realtors Broker OPEN HOUSE Lunch Event hosted by The BlancaPortillo Team.

  • Daily Prospecting by Blanca Portillo and her Team looking for buyers for your home (150+ each week).

  • Open House Event signs posted 1 to 2 days prior (unless prohibited by the city).

  • Every homeowner in the neighborhood contacted to find potential buyers.

  • Open House Event published to all REALTORS for their buyers.

  • Open House Event advertised on Zillow and Trulia.

  • Saturday and/or Sunday Open House Event 1:00-4:00 PM the first weekend on the market.

  • Feedback gathered from agents who have shown your home.

  • Report to Seller of all showing activity and feedback during the first few days on the market.

  • Scheduled update call from Blanca Portillo to evaluate all market activity, feedback, and offers.

  • Offers presented to seller.

  • Best offers negotiated to get you best terms and price.

  • Sales Contract executed.

  • Escrow deposit received and closing date scheduled.



(In the unlikely event an acceptable offer has not been received)

  • Email report on number of prospective buyer inquiries, showings, buyer calls, internet hits, and web leads.

  • Updated Comparative Market Analysis (CMA) done for Property and sent to Seller.

  • Scheduled update call from Blanca Portillo to evaluate all market activity, feedback, and pricing.

  • Pricing and Marketing Strategy adjustments as necessary.

  • Marketing Blitz repeated until successful sale of property.


Keep in mind, the marketing plan is only the marketing aspect of your listing. All of our daily and weekly activities are focused on getting qualified buyers in your home and generating an acceptable offer for the sale of your property. This is followed by the negotiating stage once we receive one or more offers. Third is the escrow/pending stage once we execute a sales contract on your property, which culminates in a successful closing. Our highly skilled team is working diligently at every stage to represent you and to serve your best interest. Thanks again for the opportunity to represent you in the sale of your property and assist you in this move in your life.

Committed to your best interest, Blanca Portillo

Certified Residential Specialist RE/MAX Partners


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